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We love your hair:
Inside Out!

We love your hair:
Inside Out!

Our hair flourishes in a healthy ecosystem and benefits from a supportive internal and external environment. Hence, any successful approach to hair growth calls for a holistic solution - INSIDE OUT!

Our serums are built to nurture the hair directly at the root and carry the effect till the length of the hair. This leads to less hair fall, reduced breakage and overall promotes hair growth.

Eyelash and Eyebrow growth cycle

Your hair typically grows in a cycle of four stages or phases. During this cycle, the hair grows, rests, sheds and begins the process again.

Eyelash and Eyebrow growth cycle

Anagen phase

The dermal papillae (small extensions from the dermis to the epidermis) send nutrients and growth signals to the hair follicles

Catagen phase

The dermal papillae begin separating from the hair follicle, signaling that the growth phase is over

Telogen phase

The hair follicle goes into hibernation. While the old hair is resting, the new hair begins its growth phase

Exogen phase

The old hair sheds, falling out of the hair follicle, until a new one takes its place

Factors influencing hair quality:

  1. Genetics play a key role - dictating hair thickness, color, and growth patterns.
  2. Age - as you grow older, the anagen (growth) phase shortens. Hair moves into the resting phase more quickly, causing thinning and shedding of hair due to decreased efficiency at the follicle level.
  3. Hormonal changes - like those during pregnancy or menopause, impact growth cycles.
  4. Nutrition - specifically protein and vitamins, fuels healthy hair growth.
  5. External elements - stress, environmental pollutants, and harsh styling practices contribute to hair thinning and breakage.

Balancing these factors through proper nutrition ,and use of nourishing products can optimize hair growth and overall hair health.

Say Hello to Fuller Eyebrows and Longer Eyelashes with our Multi-benefit Formula

While many eyelash and eyebrow serums claim to make your eyelashes and eyebrows longer these serums are oil-based products that typically act as conditioners. They may help keep eyelashes and eyebrows healthy and somewhat stronger, but they don’t contain active high-grade pharmaceutical ingredients proven to enhance eyelash and eyebrow hair growth.

Our experts have developed a truly holistic approach to hair wellness that incorporates powerful phyto-actives and essential vitamins and proteins into a clean, high efficiency serum that penetrates into the follicles at the base of the eyelashes and eyebrows. Our inside out approach takes into consideration the health of the entire follicular ecosystem and works to promote a healthy environment for hair to flourish naturally.



Our formula has been smartly crafted with multiple hair-boosting ingredients
Here's how our serum works:

Much like any other serum, this is a liquid treatment that you apply directly to your hair follicle.

1st week:

Hair strands are nourished, making it look and feel better.

2nd week:

Hair roots strengthen.

3rd to 4th week:

Hair follicles are stimulated by the actives, helping to boost its growth - this results in extended anagen phase. Brows start looking thicker and lashes start looking longer.

5th week onwards:

Dormant hair follicles receive stimulation from the actives, helping them return to their active state. This results in maximum growth of your lash and brow hair to its full potential

*This serum works to promote hair growth only in areas where hair follicles exist. Our product will not be able to produce hair growth where there is no hair follicle in the first place.

Why we say NO to Hormones

A common hormone ingredient in popular eyelash growth serums - prostaglandin analogues - were originally used by glaucoma patients. An unintended side effect of this hormone is their ability to support the eyelash growth cycle, resulting in longer eyelashes.
Most common adverse side effects of using prostaglandin analogues may include: dryness and irritation, darkening of the skin around the eye and darkening of the iris.

Our vegan formula does not contain this or any other hormone. The multi-peptide complex that we have used delivers better results than prostaglandin analogues. Our all-natural vegan formula contains ingredients that are safe and non-irritating.